Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Mills River is a town located in Henderson County, North Carolina. It is part of the Asheville Metropolitan Statistical Area. It lies in the western part of the county, covering roughly 22 square miles, and located near Etowah and Fletcher. It is home to approximately 7,000 people, and it was incorporated into a city in 2003, mostly thanks to the efforts of fireman Roger Snyder, who is now the current mayor. Mills River is the second largest town in Henderson County, and it is home to one river, the Mills River, and three schools, Mills River Elementary, Glenn C. Marlow Elementary, and West Henderson High School. The majority of the town's inhabitants are either Methodist or Baptist.