Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
New Bern (the accent is pronounced on "New") is a city in Craven County, North Carolina with a population of 23,128 as of the 2000 census. The estimated population in 2006 was 27,650. It is located at the convergence of the Trent and the Neuse rivers, 87 miles (140 km) northeast of Wilmington. New Bern is the second oldest town in North Carolina and served as the capital of the North Carolina colonial government and then briefly as the state capital. It is the county seat of Craven County and the principal city of the New Bern Micropolitan Statistical Area. Originally a Swiss settlement, the city is named after the capital of Switzerland, Bern and shares its flag. The Swiss connection (just as the Dutch in New Amsterdam, and German immigrants in Pennsylvania Dutch) with England was established by Marian exiles and marriages of the Royal House of Stuart, important people in the history of the Calvinism. New Bern is commonly known as the birthplace of Pepsi Cola.