Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
New Hill is an unincorporated community located in southwestern Wake County, North Carolina, at the crossroads of old U.S. 1(State Road 1011, running northeast-southwest), New Hill-Olive Chapel Road (running north) and New Hill-Holleman Road (running south). New Hill is located along the original alignment of the New Hope Valley Railway between Durham and Bonsal. The community is near the southern terminus of the American Tobacco Trail, as well as Progress Energy's Shearon Harris nuclear power plant and the associated Harris Lake recreation center. A regional wastewater reclamation project is currently planned for the area. The project is opposed by local residents who believe that placing the facility in the middle of their community will adversely impact their way of life.