Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Ocean Isle Beach is a town located in Brunswick County, North Carolina, United States. The population was 426 at the 2000 census. It is part of the Wilmington Metropolitan Statistical Area. Located at the southern end of North Carolina's Atlantic Ocean coastline, with access to the Atlantic Intracoastal Waterway, Ocean Isle Beach has many beach houses and second homes, and is a tourist attraction because of its beauty, atmosphere, and proximity to other major beach towns. On October 28, 2007, the tiny, normally quiet community found itself in worldwide news as an early Sunday morning four-alarm fire at a three-story beach house occupied by 13 college students claimed seven lives, injuring six more. Widespread publicity and the magnitude of the tragedy of the Ocean Isle Beach house fire renewed public interest on issues in many communities which included fire safety, building codes, flamability of materials, and fire suppression methods such as sprinkler systems, as well as the potential benefits of monitored fire alarm systems, which can be added to existing structures at relatively minimal costs.