Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Ruffin is an unincorporated community located in Rockingham County, North Carolina. It is northeast of Reidsville, North Carolina and southwest of Danville, Virginia just off US 29. It has a population of 2,116. Neighboring communities and municipalities include Reidsville, Eden, Pelham, Casville, and Wentworth. Ruffin hosts its Whistlestop Jubilee every fall. It has the Ruffin United Methodist Church, Ruffin Stacey Baptist Church and a few others in the community. The community is named after the 1850's pro-slavery activist Edmund Ruffin. .