Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Parshall is a city lying within the jurisdictional boundaries of the Mandan, Hidatsa and Arikara Nation. It is located "on" the Fort Berthold Indian Reservation in Mountrail County, North Dakota, in the United States. Its population was 981 at the 2000 census. Parshall was founded in 1914, and is the home of the Paul Broste Rock Museum. On February 15, 1936, Parshall hit a temperature of -60°F (-51°C), setting a state record which still stands today. Randy Hedberg, a former NFL quarterback, was born and raised in Parshall.