Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
East Liverpool is a city in Columbiana County, Ohio, United States. The population was 13,089 at the 2000 census. It is located along the Ohio River and borders the states of Pennsylvania and West Virginia. East Liverpool is a principal city of the East Liverpool–Salem Micropolitan Statistical Area, which includes all of Columbiana County. Long known as the "Pottery Capital of the World," East Liverpool and the immediate area are still home to three major potteries. The city is perhaps best known as the hometown of former University of Notre Dame football coach Lou Holtz, and as the city to which the body of slain bank robber Pretty Boy Floyd was taken for embalming. The Beginning Point of the U.S. Public Land Survey is just east of the city center, on the Ohio-Pennsylvania border.