Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Kitts Hill is an unincorporated community in western Lawrence Township, Lawrence County, Ohio, United States. Although it is unincorporated, it has a post office, with the ZIP code of 45645. It lies along State Route 141 northeast of the city of Ironton, the county seat of Lawrence County. The majority of Pre-K through 12th grade education is provided by the Rock Hill Local School District, although very small portions of the area are served by the Dawson-Bryant Local School District.