Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
London is a city in Madison County, Ohio, United States. Located about 25 miles southwest of the Ohio capitol of Columbus, London was established in 1811 to serve as the county seat of Madison County. As of the 2000 census, the city population was 8,771, an increase from 7,807 in 1990. It is the largest community in the United States named London. The ZIP code is 43140. London is served by the London Public Library. In 2005, the library loaned more than 194,000 items to its 14,000 cardholders. As of 2005, total holdings were over 48,000 volumes with over 145 periodical subscriptions. London is home to one of the United States' largest annual Wiffleball tournaments.