Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Milford is a city in Clermont and Hamilton counties in the U.S. state of Ohio, along the Little Miami River in the southwestern part of the state. Milford, an abbreviated form of mill ford, was so named because it was the first safe ford across the Little Miami north of the Ohio River, and was the only way for many people to reach the local oil mill. The population was 6,284 at the 2000 census. The Little Miami Bike Trail, which runs from Newtown to Springfield, Ohio, runs through Milford where several major hiking trails converage including the American Discovery Trail, the Sea to Sea Long Distance Hiking Route, and the Underground Railroad Cycling Route.