Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Utica is a village in Knox and Licking counties in the U.S. state of Ohio, along the North Fork of the Licking River. The population was 2,130 at the 2000 census. The village is home to the general headquarters (HQ) of the Velvet Ice Cream Company at the Ye Olde Mill just south of the village. The mill is a popular regional tourist attraction with an ice cream parlor and restaurant and wildlife and picnic areas. The village hosts the annual ice cream parade every Memorial Day weekend and the simultaneous Utica Ice Cream Festival.