Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Eucha is a small rural community located in Delaware County, Oklahoma, north of Lake Eucha. The Eucha Post Office was established November 20, 1900, in District 5 of the old Indian Territory. The community was named for Charles Thomas (Ochelata), principal chief of the Cherokees. Eucha, well known for its Indian culture, often has Indian taco sales. Eucha is well known for its lake which has the Delaware County Gigging Tournament every year in April. The average household income for an Eucha family is $30,268.