Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Purcell an outer suburb of Oklahoma City, is often called "Quarterhorse Capital of the World" and is a city in and the county seat of McClain County (pop.37,500), Oklahoma, United States; it also extends a small distance into Cleveland County. The population was 5,571 at the 2000 census and 10,880 residents in the zipcode (Bestplaces. net). Located along the I-35 Corridor in the central part of the state, on a bluff overlooking the Canadian River valley, within the Interior Plains region. Purcell is the hub for a micropolitan retail trade area of 34,600 (Bestplaces. net) at the southern edge of the 7 county central Oklahoma/Oklahoma City Metropolitan Area with close economic ties to its neighbor to the north Norman and the University of Oklahoma. The official motto and registered trademark for Purcell is "Heart of Oklahoma"