Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
The city of Astoria is the county seat of Clatsop County, Oregon, United States. Situated near the mouth of the Columbia River, the city was named after the American investor John Jacob Astor. His fur trading company founded Fort Astoria at the site in 1810. Astoria was incorporated by the Oregon Legislative Assembly on October 20, 1876. Located on the south shore of the Columbia, the city is served by the Port of Astoria with a deep-water port. Transportation includes the Astoria Regional Airport with U.S. Route 30 and U.S. Route 101 as the main highways, and the 4.2 mile Astoria – Megler Bridge connecting to neighboring Washington across the river. The population was 9,813 at the 2000 census. As of 2007, the state estimate raised it to 10,045 residents.