Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Lorane is an unincorporated community in Lane County, Oregon, United States. It is located on Territorial Road about 20 miles southwest of Eugene; it is 13 miles northwest of Cottage Grove. The community is near the headwaters of the North Fork Siuslaw River in a valley in the foothills of the Central Oregon Coast Range. Local businesses include several wineries, including the King Estate Winery, Chateau Lorane Winery and Iris Hill Winery, and two general stores. Lorane is also home to several notable late-19th-century/early-20th-century buildings, including the Lorane Christian Church, built in 1889, the Lorane Rebekah Lodge, built in 1898, and the Lorane Grange hall, built in 1909. Although Lorane is unincorporated it has a post office; Lorane's ZIP code is 97451. Lorane is served by the Crow-Applegate-Lorane School District, including Lorane Elementary School, which was established in 1892.