Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Seal Rock is an unincorporated coastal community in Lincoln County, Oregon, United States, between Newport and Waldport on U.S. Route 101. The community of Seal Rock is named for the Seal Rocks, a ledge of partially submerged rocks that parallel the shore for about 2.5 miles (4.0 km). In Chinook Jargon the area was called Seal Illahe, meaning "seal place" or "seal home", while "Seal Rocks" is what the locality was called in pioneer times, when it was an early resort community. The name "Seal Rock" appears to refer to the one large rock, about 20 feet (6.1 m) above water, that was formerly where hundreds of seals and sea lions would rest. Seal Rock was the terminus of the Corvallis & Yaquina Bay Wagon Road, which was the first road to reach the Oregon Coast from the Willamette Valley. The town of Seal Rock was platted in 1887 and three blocks of hotels were built, but development lagged and the assets of the road company were transferred to the promoter of the Oregon Pacific Railway, T. Egenton Hogg. Seal Rock post office was established in 1890. Seal Rock State Recreation Site is a day-use site that includes tidepools and a stretch of beach. Seal Rock is also the name of an address-restricted archaeological site in the vicinity that is listed on the National Register of Historic Places.