Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Beresford is a city in Lincoln and Union counties in the U.S. state of South Dakota. The southern two-thirds is part of the Sioux City, IA–NE–SD Metropolitan Statistical Area, while the northern one-third is part of the Sioux Falls Metropolitan Statistical Area. The population was 2,006 as of the 2000 census. The Beresford Republic is the weekly newspaper.