Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Keystone is a town in the Black Hills region of Pennington County, South Dakota, United States. The population was 311 at the 2000 census. It had its origins in 1883 as a mining town, and has since transformed itself into a resort town, serving the needs of the millions of visitors to Mount Rushmore National Memorial, which is located just beyond city limits. Among its tourist attractions is the Black Hills Central Railroad, built in 1900 for Black Hills gold. It now operates passenger trains pulled by preserved steam locomotives. Carrie Ingalls spent a significant part of her adult life here, living with her husband David N. Swanzey and his children. Her sister Mary Ingalls lived with them for a while and died here in 1928.