Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Long Valley is an unincorporated community in Jackson County, South Dakota, United States. Although not tracked by the Census Bureau, Long Valley has been assigned the ZIP code of 57547. Long Valley is located 29 miles south of the county seat of Kadoka, South Dakota along Highway 73. The majority of Long Valley and its rural residents are cattle ranches, most have herds of 100 or more. They also cut the wild plains grass to feed their cattle. The distance between neighbors is usually 2.5 miles. The border of the Pine Ridge reservation runs along a line 2 miles west of Norris, SD to 12 miles south on Highway 73, north to the Badlands, 17 miles south of Kadoka, SD.