Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
*Mission is a city in Todd County, South Dakota, United States, and the Rosebud Indian Reservation. The population was 904 at the 2000 census. Mission is home of the Sinte Gleska University. It is the largest incorporated community in the county, but is smaller than the unincorporated community of Rosebud, which is the capital of the Rosebud Sioux Tribe. It is named for one of the many missions established by religious groups in the late 1800s to assist the Sicangu Lakota (Rosebud Sioux) and other AmerInd nations. It is the major market center of the county, and is located at the junction of US-83 and US-18 (the Oyate Trail, the home of Todd County School District, Cherry-Todd Rural Electric Cooperative, and various federal/tribal agencies). On episodes of The Price is Right, Bob Barker denoted that Mission was the town in which he spent his childhood while his mother worked as a teacher on the Indian reservation. Mission is also the home of Neal Wanless, who won a South Dakota–record $232.1 million (annuity value; he chose the cash option) in the Powerball drawing of May 27, 2009.