Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Rapid City is the second-largest city in the U.S. state of South Dakota, and the county seat of Pennington County. Named after the Rapid Creek on which the city is established, it is set against the eastern slope of the Black Hills mountain range. Rapid City had a population of 59,607 at the 2000 census. Rapid City is known as the "Gateway to the Black Hills" and the "Star of the West". The city is divided by a mountain range that splits the western and eastern parts of the city into two.