Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Sioux Falls is the largest city in the U.S. state of South Dakota. Sioux Falls is the county seat of Minnehaha County, and also extends into Lincoln County to the south. It anchors the fastest growing metro area in the Midwest, with a total increase of 22% since 2000. As of the 2000 census, Sioux Falls had a population of 123,975 and a metropolitan area population of 187,093. However, a 2008 Census Bureau estimate shows Sioux Falls to have grown to a population of 154,997, with a metropolitan population of 232,930. It is also the primary city of the Sioux Falls-Sioux City Designated Market Area (DMA), a larger media market region that covers parts of four states and has a population of 1,043,450. Chartered in 1856 on the banks of the Big Sioux River, the city is situated on the prairie of the Great Plains at the junction of Interstate 90 and Interstate 29. Sioux Falls is a regional center of urban and rural interaction.