Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Vermillion is a city in and the county seat of Clay County, in the southeastern corner of the U.S. state of South Dakota, and the tenth largest city in the state. Vermillion lies atop a bluff on the Missouri River. The area has always been home to various Native American tribes. French fur traders first visited in the late 1700s. Vermillion was founded in 1859 and incorporated in 1873. The name refers to the Lakota name: wa sa wak pa'la (red stream). Home to the University of South Dakota, Vermillion has a mixed academic and rural character: The University is a major academic institution for the state, boasting the state's only law and medical school, the state's only AACSB accredited business school, and several well-regarded academic departments. Major farm products include corn, soybeans, and alfalfa. The population was 9,765 at the 2000 census. Vermillion is also home to the National Music Museum.