Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Cookeville is a city in Putnam County, Tennessee, United States. The population was 23,923 at the 2000 census. The 2007 Census estimate of Cookeville's population is 28,901, and the combined total of those living in Cookeville's ZIP codes in 2000 is 55,448. It is the county seat of Putnam County and home to Tennessee Technological University. It is recognized as one of the country's micropolitan areas, smaller towns which nevertheless function as significant economic hubs. Of the twenty micropolitan areas in Tennessee, Cookeville is the largest with a 2007 population of 101,682.