Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Founded in 1786, Knoxville is the third-largest city in the U.S. state of Tennessee, behind Memphis and Nashville, and is the county seat of Knox County. It is also the largest city in East Tennessee. As of the 2000 United States Census, Knoxville had a total population of 173,890; the July 2007 estimated population was 183,546. Knoxville is the principal city of the Knoxville Metropolitan Statistical Area with a metro population of 655,400, which is in turn the central component of the Knoxville-Sevierville-La Follette Combined Statistical Area with 1,029,155 residents.