Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Alpine is a city in Utah County, Utah, United States. It is part of the Provo–Orem, Utah Metropolitan Statistical Area. The population was 7,146 at the 2000 census. Alpine has been one of the many quickly-growing cities of Utah since the 1970s, and especially the 1990s. It is located on the slopes of the Wasatch Range north of Highland and American Fork. The west side of the city also runs above the Wasatch Fault. The city is so named because when it was first settled, the Latter-day Saint Prophet Brigham Young visited and said the town reminded him of the Swiss Alps.