Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Heber City is a city in Wasatch County, Utah, United States. The population was 7,297 at the 2000 census. Heber City was founded by English emigrants who were members of The Church of Jesus Christ of Latter-day Saints in the late 1840s, and is named after the Mormon apostle Heber C. Kimball. It is the county seat of Wasatch County. The city was largely pastoral, focusing largely on dairy farms and cattle ranching, and has since become a bedroom community for Orem, Provo, Park City and Salt Lake City. Heber City is currently governed by Mayor David Phillips along with City Council Members Jeffery Bradshaw, Elizabeth Hokanson, Nile Horner, Robert Patterson, and Eric Straddeck. Within the city limits are Heber Valley and J.R. Smith Elementary Schools, Timpanogos Intermediate School, the newly built Wasatch High School, and Wasatch Alternative High School. Additional schools in the Heber Valley are Midway and Old Mill Elementary Schools, and Rocky Mountain Middle School. All of these schools are part of the Wasatch County School District. Utah Valley University maintains a secondary campus of north of Heber City along the US-40 corridor. Heber City supports four LDS stakes, as well as congregations of Southern Baptists, Catholics as part of the Diocese of Salt Lake City, and Jehovah's Witnesses.