Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Pine Valley, Utah (37.39.108N 113.51.299W, elev. 6500 ft), is an unincorporated town in Washington County, Utah, United States that lies approximately 45 minutes north of the county seat, St. George. It is located at the head of the Santa Clara River in the Pine Valley Mountains, and was settled in 1859. Significant landmarks include the Pine Valley Chapel of The Church of Jesus Christ of Latter-day Saints designed by shipbuilder Ebenezer Bryce in 1868 using the scheme of an upside-down boat. Pine Valley Chapel is the oldest Mormon chapel in continuous use.