Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Provo is a city located within the US state of Utah. Currently estimated at 118,581 people, it is the third largest city in Utah and is located about 43 miles (69 km) south of Salt Lake City along the Wasatch Front. Provo is the county seat of Utah County and lies between the cities of Orem to the north and Springville to the south. Provo is also the principal city in the Provo-Orem metropolitan area, with an estimated population of 540,820 residents. It is the second largest metro area in the state behind Salt Lake City. The city is home to Brigham Young University, one of the largest private higher education institutions in the United States, which is operated by The Church of Jesus Christ of Latter-day Saints. Provo is also home to the largest Missionary Training Center for the church. The city is a key operational center for Novell and has been a focus area for technology development in Utah. The city is also home to the Peaks Ice Arena, which served as a venue for the Salt Lake City Winter Olympics in 2002. In 2009 Provo was listed in "Where to Retire" magazine as an "enticing city for new careers". Provo was also listed in National Geographic Adventure Magazine's "where to live and play" as a cultural hub.