Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Deerfield is an unincorporated community in Augusta County, Virginia, United States. It has a very low population density, as it is a small town rural area. The Deerfield mall is the main store of the town. Deerfield consists of farms, hunting areas, old plantation houses, and scenic views of the mountains. Deer, bear, and other forms of wildlife fill the area. Deerfield has its own post office, fire department, rescue squad, dump, and a historic school house. Students who live in Deerfield attend Churchville Elementary School, Beverley Manor Middle School, and Buffalo Gap High School.