Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Lincoln is an historic unincorporated village in the Loudoun Valley of Loudoun County, Virginia, located approximately 1.5 miles (2.4 km) south of Purcellville. It was established as the community of Goose Creek during the 1750s by Quaker settlers and renamed Lincoln after the president shortly after his election. Lincoln is home to many stately homes, the Goose Creek Friends Meeting House and Goose Creek Historic District, the Glebe of Shelburne Parish, and an historic Quaker cemetery. The motto of Lincoln Elementary School is, "Lincoln Leopards Love to Learn!" The school's soccer field is commonly referred to as, "Death Valley."