Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Aurora is an unincorporated community in Preston County, West Virginia, United States. Aurora was originally a German settlement. The town was originally called Salem and later Mount Carmel. Its current name was suggested because of the town's high altitude. One of the original settlers to the area was John Stough, a Lutheran minister. The primary industries throughout the early and mid 1800s were farming and timber. In the late 1880s the town became known as a resort atrea thanks to several large hotels which were built in the area. Some of these featured casinos, pools, and concert halls. In the 1930s an artist colony formed in the nearby Youghiogheny Forest area. Aurora is located on U.S. Route 50 between the Maryland state line and the town of Rowlesburg. Cathedral State Park is located to the east of Aurora's post office.