Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Bruceton Mills is a town in Preston County, West Virginia, United States along Big Sandy Creek. The population was 74 at the 2000 census. An early settler, John M. Hoffman, named this community for his stepfather, George Bruce, who claimed direct descendance from Robert the Bruce, King of Scotland. The post office existed in 1870. Bruceton Mills is the only place in the United States with this name.