Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Clay is the county seat of Clay County, West Virginia, USA. The population was 593 at the 2000 census. It is the only incorporated town in the county. Clay was established on the site of a farm that was the site of Clay County's first court meeting following the county's establishment in 1858. The community was initially known by the name of "Marshall," then briefly as "Henry," and then as "Clay Courthouse" and finally Clay. The town and county are both named for U.S. Senator and Secretary of State Henry Clay(1777–1852).