Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Gauley Bridge is a town in Fayette County, West Virginia, United States. The population was 738 at the 2000 census. The Kanawha River is formed at Gauley Bridge by the confluence of the New and Gauley Rivers. Two miles to the southeast of Gauley Bridge, in Glen Ferris, West Virginia, is Kanawha Falls, a popular stopping point on Midland Trail Scenic Highway. Gauley Bridge was close to the site of the Hawk's Nest incident, in which hundreds of lives were lost in the 1920s and 1930s.