Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Montgomery is a city in West Virginia, along the Kanawha River. Most of the city is in Fayette County, with the remainder in Kanawha County. As of the 2000 census, the city population was 1,942 (1,239 in Fayette County, 703 in Kanawha County). Montgomery was incorporated April 1, 1891 and named for James C. Montgomery, one of the city's first settlers. It is the home of West Virginia University Institute of Technology, popularly called WVU Tech.