Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
New Cumberland is a city in Hancock County, West Virginia, along the Ohio River. The industrial activities of the past involved the manufacture of fire and paving brick, sewer pipe, glassware, foundry and machine-shop products, and tiling. There were also coal mines and mills for the pulverization of fire clay for use in ironworks. It is part of the Weirton–Steubenville, WV-OH Metropolitan Statistical Area. In 1900, 2,198 people lived in New Cumberland, West Virginia; in 1910, 1,807. The population was 1,099 at the 2000 census. It is the county seat of Hancock County.