Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Sand Fork is a town in Gilmer County, West Virginia, United States. The population was 176 at the 2000 census. It is located along the Little Kanawha River, at the mouth of a creek named Sand Fork. Sand Fork was incorporated in 1903 as Layopolis, named for William R. Lay, an employee of the Eureka Pipe Line Company, which operated in oil fields in the area. Prior to 1983, the town was known as Layopolis, while its post office was known as Sand Fork. The town's name was changed to Sand Fork by the results of an election in 1983.