Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Chippewa Falls is a city located on the Chippewa River in Chippewa County in the U.S. state of Wisconsin. The population was 13,319 at the 2009 census. Incorporated as a city in 1869, it is the county seat of Chippewa County. The city's name originated because of its location on the Chippewa River, which is named after the Ojibwa Native Americans. Early settlers misheard the word "Ojibwa" as "Chippewa". Chippewa Falls is the birthplace of Seymour Cray, and the headquarters for the original Cray Research. It is also the home of the Jacob Leinenkugel Brewing Company, the Heyde Center for the Arts, a showcase venue for artists and performers, Irvine Park, and the annual Northern Wisconsin State Fair.