Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Collins is an unincorporated community in the town of Rockland, Manitowoc County, Wisconsin, United States, in the east central part of the state. Its zip code is 54207. The Collins Marsh Wildlife Area is located east of the community. Wisconsin Highway 32 ran through the community; the route later became Wisconsin Highway 67 before it became County Highway W. County Highway JJ and the Wisconsin Central Ltd. railroad runs east-west through the community.