Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Columbus is a city in Columbia and Dodge Counties in the south-central part of the U.S. state of Wisconsin. The population was 4,479 at the 2000 census. Columbus is located about 28 miles northeast of Madison on the Crawfish River. It is part of the Madison Metropolitan Statistical Area. Nearly all of the city is located within the Town of Columbus in Columbia County, though a small portion lies the Town of Elba in Dodge County. Columbus has the closest Amtrak station to the city of Madison.