Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Cornucopia is an unincorporated community in the Town of Bell in northern Bayfield County, Wisconsin, United States. It is situated on Lake Superior at the northern end of the Bayfield Peninsula, on Wisconsin Highway 13. The community borders the lake at Siskiwit Bay, between Roman's Point and Mawikwe (formerly Squaw) Point. It is near a mainland portion of the Apostle Islands National Lakeshore, which features the Squaw Bay Sea Caves. Most residents of the Town of Bell with Cornucopia mailing addresses are considered residents of Cornucopia.