Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Herbster is an unincorporated community in the Town of Clover in Bayfield County, Wisconsin, United States, located on the south shore of Lake Superior. Herbster is seven miles east of Port Wing and eight miles west of Cornucopia on Wisconsin Highway 13, the main route through the community. The primary north/south route is by Lenawee Road, leading from Lake Superior to the Chequamegon National Forest. The Cranberry River joins the lake in the middle of the village. The unique ecosystems of Bark Point and Bark Bay sit just to the east of Herbster. Herbster's ZIP code is 54844.