Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Ladysmith is a city in Rusk County, Wisconsin, United States. The population was 3,932 at the 2000 census. It is the county seat of Rusk County. It is the former location of Mount Senario College, which closed in 2002 due to significant debt. For the 2006-2007 school year, part of the former campus was operated as Concordia Preparatory School, a private Christian high school. That institution also faced financial problems and closed. Silver Lake College of Manitowoc, Wisconsin will be offering courses at Mount Senario, renamed "Mount Senario Education Center", beginning September, 2009. A tornado hit Ladysmith on Labor Day in 2002.