Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison. As of the 2000 census, Madison had a population of 208,054. Its 2008 estimated population was 231,916, making it the second largest city in Wisconsin, after Milwaukee, and the 81st largest in the United States. The city forms the core of the United States Census Bureau's Madison Metropolitan Statistical Area, which includes all of Dane County and neighboring Iowa and Columbia counties. The Madison MSA had a 2008 estimated population of 561,505, and is one of the fastest-growing in Wisconsin.