Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Milwaukee is the largest city in Wisconsin and 23rd most populous in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. Its estimated 2008 population was 604,477. Milwaukee is the main cultural and economic center of the Milwaukee–Racine–Waukesha Metropolitan Area with a population of 1,739,497 as of 2007. Milwaukee is also the regional center of the seven county Greater Milwaukee Area, with an estimated population of 2,014,032 as of 2008. The first Europeans to pass through the area were French missionaries and fur traders. In 1818, the French-Canadian explorer Solomon Juneau settled in the area, and in 1846 Juneau's town combined with two neighboring towns to incorporate as the City of Milwaukee. Large numbers of German and other immigrants helped increase the city's population during the 1840s and the following decades. Once known almost exclusively as a brewing and manufacturing powerhouse, Milwaukee has taken steps in recent years to reshape its image. In the past decade, major new additions to the city have included the Milwaukee Riverwalk, the Midwest Airlines Center, Miller Park, an internationally renowned addition to the Milwaukee Art Museum, and Pier Wisconsin, as well as major renovations to the Milwaukee Auditorium. In addition, many new skyscrapers, condos, lofts, and apartments have been constructed in neighborhoods on and near the lakefront and riverbanks.