Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Neenah is a city on Lake Winnebago in Winnebago County, Wisconsin, United States. Its population was 24,507 at the 2000 census. The city is surrounded by, but is politically independent of, the Town of Neenah. Neenah is the southwestern-most of the Fox Cities of Northeast Wisconsin. It is the smaller in population of the two principal cities of the Oshkosh-Neenah, Wisconsin Metropolitan Statistical Area, which is included in the Appleton-Oshkosh-Neenah Combined Statistical Area. Doty Island is located partially in Neenah.