Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Nelson is a village in Buffalo County in the U.S. state of Wisconsin. The population was 395 at the 2000 census. The village is surrounded by the Town of Nelson. Nelson is located at the junction of the Mississippi River and Chippewa River valleys. The river bottoms surrounding the confluence are home to a large amount of wildlife. A causeway and bridge across the Mississippi River link Nelson with the city of Wabasha, Minnesota at the junction of Wisconsin Highway 25 and Wisconsin Highway 35. Southbound Highway 25 becomes Minnesota Highway 60 upon crossing the Mississippi River to Wabasha. Nelson lies on Wisconsin Highway 35, the "Great River Road," a popular tourist route that runs along the east bank of the Mississippi River. The village's primary destination for tourists is the 100-year-old Nelson Cheese Factory.