Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Onalaska is a city in La Crosse County, Wisconsin. The population was 14,839 at the 2000 census. The city borders La Crosse directly to the north and three unincorporated rural towns: Onalaska, Medary, and Hamilton. Onalaska is built on a slightly elevated ridge above the Black River. Natural areas include river bottomland as well as high, heavily wooded, scenic bluffs. A manmade reservoir at the city's western edge is known as Lake Onalaska. Onalaska is known as "The Sunfish Capital of the World."