Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Sayner is an unincorporated community in the town of Plum Lake in Vilas County, Wisconsin. It is located at the intersection of Highway 155 and County N, about 15 miles northwest of Eagle River. Sayner is home to the Vilas County Historical Society. The community is the birthplace of the snowmobile, with the first "motor toboggan" built by Carl Eliason in 1924. Snowmobilers from neighboring Eagle River and St. Germain visit Sayner in the winter months. The Sayner Barnstormers handle the trails. Sayner is also home to one of the nation's oldest summer camps, Camp Highlands for Boys, founded in 1904, and located on the northeast end of Plum Lake. Located on the south shore of Plum Lake, the Plum Lake Golf Course is the oldest 9-hole golf course in the state of Wisconsin, founded in 1912.